• Typography, Branding

    Concept

    My graduation project explores the possibilities of dimensional typography. I designed a typeface that serves multiple functions: it functions as both a traditional typeface and a three-dimensional object with a practical purpose. As an avid extreme sports athlete, I chose to recreate a bike trial park.

  • Modular system

    The characteristics of this extreme sport influence the design of the three-dimensional characters. To achieve this transformation, I developed a modular system. I broke down the inner shapes of the letters into smaller modular pieces, utilizing simple geometric shapes. I then distinguished these pieces using varying tones and colors.

  • Color system

    The colors represent different heights in three-dimensional space and outline the transformation process. This functions as an infographic system, allowing users to determine which parts of the track match their skill levels. I created the three-dimensional characters based on my experience in the sport.

My graduation project explores the possibilities of dimensional typography. I designed a typeface that serves multiple functions: it functions as both a traditional typeface and a three-dimensional object with a practical purpose. As an avid extreme sports athlete, I chose to recreate a bike trial park.